Sponsored by The American Institute for Roman Culture
Friday, March 23, 2012 - Saturday, March 24, 2012
The American Institute for Roman Culture will co-sponsor a conference with the Italian Ministry of Culture involving a broad range of stakeholders to discuss new ways to preserve global cultural heritage that doesn’t have the benefit of UNESCO World Heritage status.
“It’s All in the Packaging:
Enhancing Visibility of Archaeological Cultural Heritage Preservation”
In light of contemporary conflicts of war and political upheaval, economic crises, growth in international
tourism, and rapid urban expansion that threaten heritage sites, new and innovative ways must be found to engage the public in order to more effectively conserve the past while increasing the accessibility and visibility of sites around the world. In recent years, the labeling of certain sites has brought greater attention to conservation and increased funding for a few, select sites (e.g., UNESCO world heritage list, WMF watch list) but at the cost of the thousands of significant sites that do not benefit from special labels or increased funding. The vast majority of the world’s archaeological sites are, in short, unlisted and undervalued by the current scheme.
In response AIRC, in cooperation with the Italian Ministry of Culture, General Directorate of Management and Promotion of Cultural Heritage (Director Mario Resca), in 2011 launched "Unlisted," an annual forum and conference aimed at re-conceptualizing the way archaeological conservation is practiced. The principal aim of the conference is to bring together a diverse array of experts to create sustainable models for archaeological conservation and site development and engage the public at large that ultimately will decide the fate of cultural heritage.
Recognized authorities on conservation, archaeology, business, economics, media and law have signed on to be members of this diverse and unique forum.
THEME FOR 2012
Making connections with the past. So much of the work in conservation and archaeology is to create a
bridge to the past and provide a better understanding of our contemporary world. But often our efforts
What can we do to help the fields of archaeology and conservation realize their full potential and make
a lasting impact on the public?
Through the successful integration of inexpensive multiple media formats (i.e., web, social media, video
formats, and new technologies), the academic and scientific content can be transformed into a language and form accessible to and readily consumed by the larger public.
In addition, a coordinated engagement of the public at large—before, during, and after they visit a
site or monument—through these inexpensive media formats will have a lasting impact on historic
preservation of archaeological sites that has been lacking.
These multiple technological formats, already an integral part of our contemporary experience, will
manifest the importance of lesser known “unlisted” archaeological heritage as a window into the past
and provide a better understanding of our own world.
• Search Engine Optimization (SEO)
• Interactive digs on the web (AIA)
• MegaJordan- Getty Conservation Institute’s website on all archaeological sites in Jordan
• Trauma to cultural heritage in the news: raising awareness and legal implications regarding looting, war, urban expansion, site maintenance/ management planning
• Heritage Watch’s efforts
• Integrating local communities with sites: economic benefits (local products sold on-site)
• Rome Reborn: catching the public’s eye/ Villa of Hadrian project
• Graphic history: InkLink’s combination of art and scientific research for the public at large
1. Paper and Powerpoint presentation by March 1, 2012, ready for proceedings
2. Video documentation, webcast