Ava Seave— 2011 Martha and Artemis Joukowsky Distinguished Service Award
The Archaeological Institute of America is pleased to bestow upon Ava Seave the 2011 Martha and Artemis Joukowsky Distinguished Service Award. As AIA General Trustee and chair of the Archaeology Magazine Committee for six years, Seave brought her industry expertise and leadership skills to the operations of Archaeology Magazine; her efforts have helped it to become a more financially sound and sustainable channel of public outreach for the Institute.
To begin, Seave reviewed the strategy of every aspect of Archaeology Magazine, from content and artistic presentation to production, circulation, and advertising. Then, with great consideration for existing staff and procedures, the magazine makeover started. Cover selections were studied for “engaging” effectiveness. Shorter articles were added to mix with longer ones. With new, integrated marketing packages, many advertising clients became partners of both the magazine and the Institute rather than just purchasers of ads. As a result, the cost per new order is 40% less and circulation has reached its highest level ever.
Throughout this transition process, Archaeology Magazine and the AIA achieved a stronger working relationship. “Dispatches,” the first-ever Institute section in the magazine, brings highlights of the AIA’s work to the public in an engaging, readable format. For these significant contributions, which have “furthered the work of the Institute and increased public awareness regarding its mission,” Ava Seave is a worthy recipient of the 2011 Joukowsky Distinguished Service Award.