BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Archaeological Institute of America - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.archaeological.org
X-WR-CALDESC:Events for Archaeological Institute of America
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Phoenix
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20240328T180000
DTEND;TZID=America/Phoenix:20240328T193000
DTSTAMP:20260417T221259
CREATED:20231220T142126Z
LAST-MODIFIED:20240314T123423Z
UID:10007064-1711648800-1711654200@www.archaeological.org
SUMMARY:Socii & Sociability: Shopping for Status in a Roman Shop with Dr. Rhodora Vennarucci
DESCRIPTION:Socii & Sociability: Shopping for Status in a Roman Shop \nMatson Lecture \nRhodora Vennarucci\, PhD\nAssistant Professor of Classical Studies & Art History\nUniversity of Arkansas \nWork in Consumer Culture Theory (CCT) has underscored that shopping is meaningful behavior. It is still new\, however\, to ask how shopping behavior was meaningful for people in the Roman world in part because consumption studies in archaeology have overlooked consumer agency and the social act of consumption. This talk applies a CCT and phenomenological approach to The Felt Shop of Verecundus (IX.7.5-7) from Pompeii\, which sold fine footwear (e.g. socci\, soft-soled felted slippers) and high-status textile products (e.g. toga praetexta) to explore how ancient consumers self-fashioned through public acts of consumption in the shop. An interactive 3D model of the shop in VR\, reconstructed using the architectural remains and archival data from the shop’s excavation\, facilitated this investigation\, which contributes to the Virtual Roman Retail project. \nSocci were a luxury item worn indoors and at dinner parties that only the more affluent in society could afford. Shopping for slippers then on the via dell’Abondanza\, Pompeii’s most heavily trafficked thoroughfare\, was a social act that involved the public performance of (aspirational?) power and status displayed for a larger and more diverse street audience than a private triclinium\, where the slippers were ultimately meant to be worn\, could offer. This lecture discusses how shopping behavior\, traditionally viewed as a common.
URL:https://www.archaeological.org/event/socii-sociability-shopping-for-status-in-a-roman-shop-with-dr-rhodora-vennarucci/
LOCATION:CO
CATEGORIES:AIA Lecture Program,Lecture
ATTACH;FMTTYPE=image/jpeg:https://www.archaeological.org/wp-content/uploads/2023/12/Rhodora-Pic.jpg
ORGANIZER;CN="Sarah 'Gigi' Brazeal":MAILTO:sbrazea@asu.edu
END:VEVENT
END:VCALENDAR