3-5 Months Before Your Archaeology Fair
Create flyers and posters that announce the event. Include date, times, location and cost. Also, list names of presenters who have committed to the program. Distribute the flyer as widely as possible. Ask you presenters to distribute them to their contacts. Post the information online. It is often best to create the flyer in a PDF format that can be attached to e-mails and used for printing.
Compile a list of press contacts and send out a press release with information about the event (be sure to let the media know if you are able to provide photos). A great, free, easy way to get some publicity is through local websites and local newspaper community calendars. There is often a portion of the website dedicated to community events, which will allow you to publicize your own event. Prepare an abstract with fair details (date, time, location, cost, brief description, and program) for online posting.
Send out e-mails to all your local contacts including local schools and teachers. Ask presenters to send the information to all their contacts as well.